The Irish Museums Association's annual spring conference will be held in Galway (European Capital of Culture 2020) on the 23-25 February, 2017, hosted by Galway City Museum.
This themed conference will look at the role of, and relationships between, the contemporary museum and cultural tourism.
It is no secret that Cultural heritage tourism is one of the key players within the tourism industry and is a powerful economic development tool. With a large percentage of visitors to Ireland participating in cultural activities through visits to museums, the appeal of our collection-based institutions on both a national and international level is beyond doubt.
Challenging economic times, however, require our museums to gain a better understanding of heritage tourist behaviour, to provide insightful information leading to the ability of museums to create effective sustainable development strategies. Museums are required to focus on issues such as self-generated revenues and marketing opportunities, while continuing to meet their collection, preservation, research and education mandates. This conference will aim to examine what are the principles for successful and sustainable cultural heritage tourism. How can museums attract visitors while at the same time preserving the authenticity that makes them attractive in the first place?
Click here for further information on the IMA's annual spring conference.